CAPTURE INTENT.CONTROL THE MACHINE.
Search, Shopping, Performance Max and demand campaigns run with control over automated bidding.
Google's automation is powerful and indifferent. It optimises precisely toward whatever signal it is given. Most underperforming accounts are not badly managed — they are well managed toward the wrong target.
VZN focuses on the inputs automation cannot infer: conversion values that reflect margin, audience and exclusion structure, asset quality, landing experience and query governance.
- /Performance Max operates as an unaccountable black box.
- /Conversion actions count form fills of wildly different value equally.
- /Broad match and automation drift into irrelevant queries.
- /Brand and non-brand results are blended into one flattering number.
- /Feed quality limits Shopping performance.
How we run it.
- 01
Account architecture
Structure by intent and margin, with brand isolated for honest reporting.
- 02
Value signals
Import qualified and closed revenue so bidding optimises to profit.
- 03
Automation control
Asset groups, exclusions, listing groups and scripts that constrain drift.
- 04
Assets and feed
Ad assets and product data engineered to the ranking and relevance inputs.
- 05
Query governance
Continuous search term review feeding both negatives and organic content.
What's included.
Paid search and organic search share one demand model, so the two are planned together instead of competing for the same terms at different costs.
- Search and Shopping
- Performance Max governance
- Demand Gen and YouTube
- Merchant Centre and feed optimisation
- Smart bidding and value rules
- Scripts and automated guardrails
- Offline conversion import
- Microsoft Ads syndication
Questions.
Can Performance Max be controlled?
Partly. Through account structure, exclusions, asset group design, feed control and value signals we constrain where it spends and what it optimises for.
Do you rebuild existing accounts?
Only where structure is the constraint. Otherwise we improve signals and creative first, because those usually move faster.
Do you also manage Microsoft Ads?
Yes, typically as a syndicated extension of the Google programme with its own bid and audience treatment.
Ready to buildyour growth system?
Start with a strategy call. We'll review your current google ads position, show you where the opportunity sits, and outline what the system should look like.
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